Okay, listen to me here. Basically it is a continuous printer. I can print as many images and text as I want as no ink is needed. All I need is the paper this printer prints and I can print whatever I want for as long as I want. I just find it very exciting that I can print so much without ink. Now the image quality is not as good as it is black and white and printed on thermal paper. But if you have a large image or text, it's great for hard materials.