I like how it allows you great flexibility in terms of making your own game, without needing any programming expertise or even having an idea about what exactly is going through peoples minds when they play - that's up to them! The only thing i don't really understand well yet are some aspects regarding scripting etc., but this will come with experience as always :).
It does require quite high specs (or rather low if you want VR support) so be sure beforehand whether there would actually ever exist such devices at hand where people could use these games/experiences created by BYOND Xr. You can easily make simple point & click adventures using very few lines of code which helps ease beginners into creating more complex things eventually later down the road once understanding has been gained :).