The ability to create multiple templates for different campaigns, with all the options available in each template. I can also use it as an email or landing page builder. It's not easy to find what you're looking for when using this software. Sometimes there are many choices that do almost the same thing but one has more features than another so finding what you need requires some research. We've been able to build several campaigns at once, creating new customer segments and sending them targeted emails and ads from our CRM database.