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1 Level
1348 Review
38 Karma

Review on VELOCITY® by Joseph Adaymiln

Revainrating 5 out of 5

Great Insights Tool For Getting A Better Understanding Of Shopping Behavior

I like that VELOCITY is a great tool for getting insights into shopper behavior. I also like that you can build your own segments and see what people are buying and why. I also like that VELOCITY has a user-friendly interface. I dislike that VELOCITY is a bit expensive and that the segmentation feature is not as robust as other tools. I also dislike that you can't do more than 10 segments at a time. I'm solving the problem of how to get insights into shopper behavior. I'm also solving the problem of getting a better understanding of how people are buying. I'm also solving the problem of how to get a better understanding of what people are buying.

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Pros
  • Ability target customers across multiple platforms (TV/print ads) or within one platform(eCommerce)
Cons
  • Empty