I like how it can help me target my business in different ways, depending upon where they live or search for products/services near them! Also love being able to create custom campaigns with keywords specific only towards certain users (e g if you are targeting an area).
There isn't much out there so far as this niche goes but i hope more people start using these services because of their advantages over other similar platforms!! The best thing about our campaign we have done was reaching new audiences who were not aware what exactly Loccastica does before starting working together; also helped us reach those audience within close proximity from places which had less competition compared to others areas - hence increasing sales through wordofmouth advertising.