I like that it's very user-friendly for both tech savvy users as well as those who are more comfortable using spreadsheets or Google Docs in general (which is probably most people). The platform has many powerful features but can be overwhelming if you're not already familiar with how things work/what they do - there isn't much help out here other than some videos which don't go into great detail about all aspects either way so definitely have someone experienced look over your use case first! We've utilized their marketing services team to assist us throughout our implementation process by providing guidance regarding data collection from social media platforms such as LinkedIn profiles etc., helping make sense of complex analytics reports & making suggestions along the lines of what we could try next time around where applicable.