I only thought it was cheap at first glance. Now that I've had it for a few days, I've changed my mind. This little thing is great. The battery on my Harley died over the winter (going to get it) and was completely discharged with no light. I figured instead of buying a new battery why not try this little trickler. I put it on and left it for 24 hours. To my surprise the bike started without hesitation, I was amazed that it actually worked. I give him 5 stars.