I use this app with my clients to write all of their content for websites they are building or managing themselves (ie., not hiring me).
This allows them complete control over what gets written while also allowing us an easy way in when we need access as well! There's nothing that would make using these apps any easier than if you could just get your hands into Word itself but since those programs have so many limitations sometimes getting around certain things can be difficult - especially considering how fast time flies by nowadays vs writing articles/content etc..