The UI is very simple and easy to use. I really like how user friendly it is. It has everything one needs whether you are new or an established business. We have been able to track our ROI with all of our tools within the system as well. Some of the features are not so intuitive but once you learn your way around the system it's easy to set up the tools that you need. Great platform for any size business! It helps us keep track of our revenue and provides data/statistics which helps my team make informed decisions.