The ability to create custom campaigns and target specific customers. Also, the integration between our marketing automation system and Maxxing allows us to easily track data throughout the entire lifecycle of each campaign/customer. In addition, the team at Maxxing is always there to help when we need it. I would like to see additional reporting options in order to better understand who are the most engaged customers, etc. With Maxxing, we've been able to improve customer retention while increasing revenue by targeting customers with the right offers and providing them with great shopping experiences.