Easy setup process; no software required! It was so easy it took me about 20 minutesto get my first project running and started making money within 3 days! I highly recommend this tool - especially if working with WordPress- websites as their system integration works extremely well together! They have been super friendly and helpful throughout out our experience! So far everything has worked great! We would love some suggestions or even ideas they can incorporate into upcoming features :) we've made very good profit already by just installing 1 addin/ widget. I liked how easy it was to use and navigate through the application. The dashboard was also very helpful when looking at my overall performance with the company. It is not always easy to find information about my traffic in one place. This program would be great if there were more options available for the user to utilize. I am able to track my performance and see where I can improve! Tracking all of these metrics has been very beneficial to me as I continue to grow my business.