I liked that you can create your own templates for events/wedding etc., so it's very easy to use! The only thing i dislike about this software was there were times when we would have several weddings booked at once which meant having multiple emails from different people asking me questions like "when will my wedding be?" It took us ages just trying everything out before deciding what worked best! So if possible try as many things (and ask lots of friends) until you find something suitable :) We are using Booker in order help our team manage all their event enquiries - allowing them focus more effectively on other aspects such as marketing & sales.