The ability it gives you is great! It makes your life so much easier when managing multiple websites/stores with different products across countries or even within country boundaries (examples below). I do not like that we cannot use any other software besides syndigo as our main eCommerce platform but if they add something else then i would totally recommend using them again! They are very good at what they offer & help us manage many platforms easily without having extra team members dedicated only towards each store management system.