I like how easy it is to use, really no learning curve if you know Javascript already!The visual editor can be quite hard for people that don't work in front of computers all day (like me) but after some practice we are able to make our own transitions easily!It has been possible so far only create interactive presentations or animations using this tool which i find very useful :). But even without any special function you're still allowed to have an amazing presentation by adding simple icons/images etc., just try yourself :) You'll see what I mean when starting out. Try creating your first animation from scratch at least once before jumping into more complex projects!I'm doing mostly web-based project now so every time someone wants something animated they come looking here because there's not much competition around us yet ;)Best part about popMotion - its free software!! Free!! Also their customer support team knows everything and will gladly help you get started as soon as you ask them anything through chat / email ;)! They also provide tutorials via youtube channels too if needed! The ease of use in creating animations for our website, we were able to integrate it into our system very quickly. I haven't found anything that i dislike about this product yet but if there is something please let me know! There are so many options and features you can choose from. We needed some animation for our webiste which was not easy to do by hand using images. This allowed us to have an animated gif as well as being able to interact with them easily.