I like that it is easy to use, has many features and allows you to customize your reports as needed.
It also has an excellent customer service team who are always willing to help no matter what time or day! The only thing I dislike about this software is how slow it can be when loading large amounts of data into tables/queries. This is not really a huge issue but if there was more speed in general then maybe people would see its benefits sooner. We have been able to create custom dashboards quickly using this tool which helps our staff understand their own performance compared to others within the organization and across organizations.