I like how easy it was set up from start through end process compared side other exchanges we've used previously! Very friendly team that helped us get setup quickly as well!! We are using mob fox primarily because its an easier way than dealing directly w/ google or facebook ads platform (FB). Our main goal at this time has been getting more revenue out our clients' campaigns rather then increasing spend per click cost so far very happy thusfar! Would definitely recommend them if you're looking into switching your current Adwords partner but dont have too much experience doing Ads already - there's some learning curve involved which can be frustrating when first starting off however once familiarized everything runs smooth sailing after that point!!