The speed at which they can pull data from our system into their platform. There is nothing to dislike about the product. It works well, has no bugs, is easy to use and makes us look good internally. As far as I am aware there are no other competitors out there who do what we need. We have not met any issues with the software so far. The only thing I would say is that it could be improved if you did not want to pay more for additional features. We are solving the problem of having customers recommend products to each other and having them rate those recommendations. This was previously done manually by our marketing people.