I started using it at 14 weeks pregnant, now at 25 weeks pregnant and feeling great! I had an itchy stomach and this balm helped a lot. I apply it every night and have some left in the jar. Some people have complained that it's so little but you don't use that much every time so it should last a while - I need 1 more for the duration of my pregnancy. The smell isn't strong, but it does smell slightly (not bad). It can also be used on other stretched areas :) I love that it's made in the USA and organic, and it's incredibly affordable too!
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