Love, love, love is soap! Switched after using California Baby and similar brands. The smell is not sweet like many baby bath products. My kids love it and I love sniffing their heads after a bath! We prefer lavender but also use Coconut Twist. The ingredients are pretty good: cruelty free, paraben free, polysorbate free, disodium EDTA free, gluten free, sodium laureth/lauryl sulfate free, non-GMO. And of course no tears. One of my children has very sensitive skin and eczema. We have no problems with this soap. We also like that it's such a great value. We paid over $20 for a 19 ounce bottle of California Baby. At half the price, that's almost double the shampoo! This is not a direct comparison (ingredients are not organic etc.) but I feel comfortable washing my kids with this product. A little goes a long way – it lathers super well! The bottle lasts for several months, so you can bathe two children every night. We didn't have that experience here.
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