The best part about this software was its ability to provide me with relevant data which I could use in my business plan. It also helped us create an effective strategy by giving insight into our competitors' marketing strategies as well as their strengths & weaknesses when compared against ours. This tool has been very helpful so far but we don't have anything negative at all yet! We are still new users of this product though there were some issues while using this program initially (we had no idea what keywords meant). But once you get used to how things work here everything will be fine again. Our biggest challenge right now would probably be finding more customers who can benefit from these services offered through this website/software since most people do not know they exist or even hear them mentioned before getting introduced to such programs like theirs.