The easy to use API makes it very simple for any developer or app creator who wants their product/app featured in an upcoming event, concert etc., with little effort required from them beyond registering online at kick flip site - that's all! Not much I dislike about this platform as such but would like more events being listed by other platforms instead of only one (kick flipper) so others can be added too if they wish.- Easy integration into existing apps- Simple UI interface which is both intuitive & user friendly once you learn how things work/look through tutorials provided here:- User experience has greatly improved since launch last year.