The fact that I can make sure my ads are being seen by our customers and they can see me. It is very simple, easy to use and has worked well so far. The only thing I dislike is that it's not always available to you but for some reason it is unavailable sometimes. But overall it has been good. Make sure you have enough inventory! There is an option to add more as your business grows. This makes it ideal for any size business. We have used Imo to advertise our online store. Our customers can click through to our website and see what we offer.