The ease of use is incredible! There's nothing I dislike about this software. It has been so easy to implement and train our staff. Their customer service is outstanding as well. We have been able to get more qualified leads by using Snappy Kraken than any other platform we've used. We also love that it allows us to do all of our prospecting in one place instead of having to go back and forth between different platforms. If you're looking for an outbound lead generation tool with amazing results, then Snappy Kraken is the way to go. We are getting tons of new prospects every month and reaching new clients that we otherwise never would have had access to.