Review on smrtr by Walter Martin

The most helpful feature is the ability to target your email campaigns for each segment you create, it allows me to send out emails to specific customers with more personalised content which has increased my conversion rates by 20%.

I have found that the website not as easy to navigate/use but this could be down to my lack of experience in using customer data analysis software so please do try before buying. My main issue at present is keeping up-to date with new features being added and finding ways to improve the quality of service received from smrtra.