Review on Hello Sparkling Unicorn Fluoride Toothpaste by Josh Zepeda

I don't know how they can claim there is no sugar in this thing, it's like cleaning with cotton candy. Literally. I feel like claiming "sugar-free" is a smart way of saying "we used something else" because the stuff is so incredibly sweet that I feel like I'm harming my dental health by brushing pure sugar . I only bought this stuff because I literally couldn't find any toothpaste without mint *with* fluoride. It was basically like this. I understand this is for kids but they can reduce the sweetness by about 90% and kids will still enjoy the taste. I almost think the purpose of this product was to actually make it look like candy so kids would want to brush their teeth because they basically eat dessert before bed. Not the approach I would take when it's so loaded with sweeteners that I mostly brush with sugar.