I love that it's not just one thing, but many things that help me make decisions about my business. It helps to get insight into what is working well with our customers and where we can improve. The dashboard view could be more user friendly. You need to learn how to use this tool in order to see all of its benefits. If you are looking for a way to track your KPIs or understand customer behavior better than other tools then look no further. We have been able to answer questions like "what should we offer next?" This has helped us create new revenue streams by focusing on offering additional services to existing clients.