I like how easy it is for me as an advertiser or marketeer/marketing agency manager! It's very straight forward with clear instructions in each step of managing my campaigns so you don't have any problems when using them. The interface could be more user friendly but this makes sense since they are trying out new programs all time which can sometimes confuse people about what exactly their doing at times (but if its not too confusing then no problem). There aren’t many other tools available today where we manage our own adsense accounts through google adwords platform instead having someone else do these things - This saves us money by being able run multiple websites without paying others thousands per month just because there isn;'s anyone who knows everything required daily regarding advertising budgets etc., If i had anything negative thing would probably go back over some features such as ability to make account changes quickly rather than waiting several days.