The most useful feature about this tool for us has been its ability to pull customer information directly into our CRM system (Salesforce). This allows sales people to see all leads available for every account they are working on via Salesforce. They also get an automatic notification when new opportunities come up so there's never any waiting around while trying to find out if your contact would be interested in speaking right now! There really isn't anything I dislike about using insightout other than maybe having to pay a fee per month but even then it was worth it because we were able to use this service completely free through one of our client relationships. It's definitely not something you need to sign up for unless your organization already uses insightout as part of a larger enterprise software package like Salesforce. We've had great success by integrating insightout with our sales force.