The ease in which you can create professional, high-quality videos with no technical knowledge required! I have been able use my skills as an artist/animator from school years ago when creating animations that would be used across social media platforms including Youtube & Facebook. This software has allowed me do this without needing any additional training or experience beyond what's already available within myself via previous work done throughout college (creating images). It also allows us at our office time lapse clips using photos taken by other staff members who are not always tech savvy enough themselves - so it saves them having to learn how too!!