I got rid of melanoma and my daughter has the same fair skin, so I freely admit that I'm a sunscreen fanatic. So I'm always on the lookout for effective broad spectrum sunscreens. However, I am also very concerned about chemical safety and prefer products that are as safe and natural as possible without sacrificing effectiveness. And of course it's always nice when the product is evenly applied, feels good and doesn't smell! I am happy to report that TruKids meets or exceeds all of my very high criteria! It's safe, effective (see EWG report) and I don't mind using it because it's easy to apply, smells nice and doesn't leave a greasy feeling. I'm hooked and just LOVE this stuff. I've had a few bottles this summer and should probably buy shares in this company. As for the negative reviews saying it doesn't rub in and makes you white - I don't know what they are talking about. This wasn't my experience and I've definitely had this issue with other natural sunscreens. As far as I know, this product is flawless. Thank you TruKid!
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