I like how easy it was for me as an AdWords expert (with some help from our account management team)to get up-and running very quickly with APIFON's product offerings in terms of both content planning/creation AND ad serving capabilities! The ability not only to serve ads but also deliver dynamic creative directly into my client’s site or app has been extremely helpful when trying out new things before rolling them full throttle across all channels within this particular project - which could be quite time consuming if done manually via Google Ads Manager API calls etc., along side other channel partners such as Facebook & Instagram APIs too). It would have helped us see what worked well during testing phase versus those areas we wanted more focus towards improving upon going forward?