I used to buy a couple of expensive collars from Nordstrom and over the years I've lost a few here and there. I needed more collars and decided to look for them on Amazon. I found them and the price seemed too good to be true. I spent $30 on Nordstrom non-magnetic ones and there were only 12. I figured because of the price and they're the best, what could go wrong. I was worried they would bend if I had them in my pocket. When I received them I laid them all out on a hard surface and each one was perfectly flat. I compared them to the more expensive ones and couldn't tell any difference (except for the color, the expensive ones were gold, these are silver). I've been using them for over a month and they're still as straight as they were when I got them. Bonus: They are magnetic as stated in the description which is a bonus if I'm wearing a suit without a tie or if I want a different look.