I like that it is easy to use, quick, and has great customer service! It's an all in one solution for local SEO and GMB (Google My Business). It integrates with our CRM and helps us get our leads back into our CRM. We were able to increase our leads at the end of each month. This gave me peace of mind knowing we were reaching more customers. There are not any cons about this tool. If you are serious about maximizing your business then you should consider this product. We have been able to track our lead volume and reach more customers.