I like that it's easy to use, intuitively understandable without much explanation required from my part (aside of reading through documentation). It helps you focus your efforts into areas where results matter most - so no wasted time or resources elsewhere! Nothing out there offers such an approach with as many features at this price point which makes them unique if used together. This software allows me have more control over what content users see when they visit our website for example but still keep track of their activity across all channels using GA data analytics toolset.