I like how easy it was for me to understand my campaigns from beginning to end since everything is very organized with each campaign having its own sub account. The only problem I have at times is when there are too many ads running simultaneously which causes some confusion on what you should be looking at. Also sometimes I would look up something and not find anything but once I click on another tab and go back to where i looked before I could see the info again. It helps us keep track of all our accounts so we don't miss any important information during certain periods.