Okay, 'Bay Rum' is perhaps the most derogatory name for men's fragrances, so I'm tempted to take it easy on the makers of this oil. smells absolutely nothing like Bay Rum. You don't even try. I understand that not everything can smell as elegant, fresh and mature as the original Royal Bay Rhum. But at least try, okay? The aroma of this oil is sweet and coconut-like, reminiscent of a mixture of sunscreen and Old Spice shower gel. When I think of the original Bay Rum Rum, I think of an older guy in his 40's lounging at a resort. When I picture the wearer of this scent, I think they're in their early twenties, wearing a baseball cap backwards and going to a Sunday picnic in the park. Either way, that's probably their target audience.
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