The best thing about this tool for me personally as i am running my own business is being able to create custom surveys that can be sent out via email or even used in our website so we are getting more feedback from clients who might not otherwise come through word of mouth! I wish there was some way it could integrate with other tools like Slack but if you're looking at something fairly simple then this will work perfectly well. We use it mainly for one off client projects where they want us to design their logo, build them a landing page etc - nothing particularly complicated.