So this product is AMAZING. I used it like regular hair dye. I apply it and leave it on for 20-30 minutes, then wash it off and get a beautiful deep purple color. My hair is naturally light brown with blonde. The lighter parts are much more vivid purple. I've been using it on my hair for a few months now, but haven't colored it in weeks. The color still holds up after daily washing (it's more of a pink now) and the light parts of my hair are grey-blue. That's a cool effect! Just be aware that if you do it my way and leave it on for a long time, it can affect your hair as well. Like I said, but I like the effect! It's almost like an oil stain.
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