Review on Hupso by Jason Dahlkemper

I like that it allows me to create custom queries depending upon what my needs are at any given time. The UI could use some work as well but overall this tool has been very useful when attempting to track down sources of traffic/conversions from various channels. If your looking into tracking conversions across multiple platforms - such as PPC or SEO then using this product would be beneficial. We have implemented several different types of campaigns within huPSo (SEO, SEM) and we find that with each campaign type, there seems to be an improvement over previous ones.