The platform itself has been very user friendly since I first used it 3 years ago, when they were just starting to get their feet wet into this space of live streaming TV from mobile devices etc.. They've done an amazing job updating features as time goes by! There are still some things missing but we're working towards implementing them soonish so its all good :) As mentioned above - great product for those who want more control over how your content gets displayed / shared across social media platforms like Facebook or Youtube/Twitter (etc).