I've worked at another marketing agency in Brighton that had 3 different platforms but it never really went anywhere so we decided to start our own thing which was called "93". We set up accounts such as Instagram @t3h_jklo (yes j k lo) because 93x seemed too normal for us haha! At first people thought we were just some young kids making fun stuff - they didn't realise how serious we took ourselves or what type of content/experiences would be created here! The best part about starting this project has been creating new ideas & experiences from scratch rather than copying other products around like most big agencies do nowadays.