I like that it is user friendly, not too technical to use but also very intuitive when you are using them in conjunction with Microsoft Excel or Access (which we do). It has helped us save time/resources by creating our own database which houses all necessary data points needed during analysis as well as providing reports within minutes rather then hours depending upon how large your study may be! Although this program can take some getting used to at first glance there isn't much one needs once they get familiarized wtih its functions & features-it's actually quite easy!! We have been able reduce turnaround times from 3 weeks down tp 2 days due to having access information about participants stored already inside their respective databases so no need go back out into the field collecting info everytime an update was required.