The best thing about this tool is its easy integration with social media platforms like Facebook or Twitter so it's very simple for users who are new in digital marketing to use these tools. I also love how customizable it can be when you're creating your campaigns. It has some really cool features but sometimes they don't work as expected. You have to keep testing them out until you get what you want. This software allows me to easily manage my multiple accounts from one place which makes things much easier than before.