The best thing about this software was its ability to connect with my clients' customers through social media sites like Twitter & Instagram! I never have used any other tool before so it's kind of difficult for me but once i figure out how things work here then everything will be perfect :) Great product which offers great features at an affordable price point (if you don't mind paying monthly). There are lot many free tools available in market today hence we cannot afford not getting one now because they tend get outdated very soon!! Connecting our client brands/companies directly from their consumers has been made easier than ever thanks to reptric!!