I was looking for a simple, small 6ft tape measure to carry in my pocket when I'm in the store. Shark or bigger than a brick. 99% of the measurements I take fall under 4 feet and the last two tape measures I had for this purpose were rubbish. These were Home Dumpo or Lowes-t X grade Chinese alloy units. They are already on their way to the landfill. As soon as I remove the chain and key ring, I see that this device will be my primary measuring tape until I leave this earth. Unless my wife steals it. would recommend.