The amount of customization that is available in this platform makes it very easy to use as well! It was difficult at first because there wasn't much help or support from anyone I could find when we were using our account manager (I think he left). They do have customer service but they are not always able give you what your looking specifically unless its something small like how many views an ad has received over time etc.. That isn’t too big deal though so all things considered their system works great!! We used telmars services primarily due lack off personal knowledge about digital marketing/advertising which allowed us access into other networks without having them know who had hired someone else out instead allowing ourselves full control while still getting results. I like how easy it is to use. It is great for tracking your ROI. The tool does not have any issues that I can think of. I wish there was more integration between other programs such as Google Analytics. I would highly recommend this product because it has helped me track my ROI and learn about my target market. I am able to see what areas are working well and which ones need improvement.