I like that it gives me all of my analytics as well as being able to give clients insight into their campaign performance which helps them grow our business. It's very customizable so we have more control over what type of ads people see instead allowing us to maximize conversion rates for certain products or services. The reports could be improved by having better filtering options but overall really good product! We've been using this tool since they launched, with no complaints at all from either side (business owner/marketing agency)!
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