I love that it's easy to use, so my customers can easily keep their dogs in touch with me via email or text messages! It also has an app which makes life easier when you're not at your computer (I'm always taking pictures of our puppies). The only thing about this software would be if there was more options within each section like how many photos they want uploaded per day/week etc. You will need someone who knows what breedings are going on as well because sometimes people don't know all breeds very good but we have found ways around those problems by asking them questions through emails before sending out notifications. Keeping track of breeding info from different owners without having multiple spreadsheets open up constantly helps us save time & money too!! We've been able to give updates quicker than ever now since using ez kennels plus instead of trying to find other programs online that aren't free anymore.