This belt is NOT reversible. You can rotate the buckle as many times as you like, but the black side will always look like the back. The part of the buckle integrated into the logo does not rotate, so if you wear it with the black side, you clearly look like you are wearing the belt inside out. The labels, size imprints on the leather and the screws that hold the buckle are always visible. Although the buckle is technically "reversible," it's actually NOT reversible if you want to look like you know how to dress.