I really like this toothpaste and will continue to use it. I would have posted before and after photos but they turned out very blurry. I will make another set and post an update. What I like about this product: * After a few days I noticed that my teeth were less yellow. I've been using whitening toothpaste for over a year with no results.* I no longer feel the usual "spongy" feeling in the afternoon. And that's great, because I'm constantly battling the plague. * The morning breeze no longer tears paint off walls! My mouth still seems pretty clean in the morning before I brush my morning brush. * Helps keep breath fresh throughout the day. * Yes, charcoal flavor but not overpowering. I think the combination of cinnamon minimizes each other's strengths.* It's not as gritty as I expected.* Natural ingredients are used. After comparing several other products, I found that this is the only product made in the USA that does not contain triclosan or glycerin. What to expect: You use it. Obviously your mouth is turning black. * Your teeth won't whiten like a movie star after one use! This only removes superficial stains and slowly and gradually whitens them. If you have internal stains (stains inside the tooth), this will not remove them. They are very difficult to remove even for a dentist because the stain is part of the tooth and not attached to it. If you don't notice a difference in the yellowing of your teeth and have the same problem with other whiteners, I would suggest speaking to your dentist about internal staining. * Toothpaste splashes on the mirror are now black. That's to be expected, but don't think about it until you see it.* Rinse your brush with hot water to prevent the brush from turning black.* Your toothbrush will eventually turn black. I haven't yet, but I'm sure I will. Either way, that might not happen until it's time to change your brushes.* You'll need to rinse your mouth a few times to get all the blackness out. Instructions state that you should go over your teeth again with a clean brush to remove all of the black.* Be sure to rinse out the sink after rinsing your mouth as it will splatter. Hot water will do. Obviously, if you leave it on, it will be more difficult to remove. I hope that was helpful. When you receive this toothpaste, I hope you like it!
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